Fralee
Read time:
5 min
Client:
Figure
Industry:
Robotics
Start:
End:
Duration:
16 Weeks
Fralee is a cute and relaxing mobile game that lets players build and decorate their own miniature towns. The project features over 200 stylized 3D buildings, ranging from simple food stalls and homes to detailed cultural landmarks and cafes. Every asset is designed with a soft, toy-like aesthetic and warm colors to create a peaceful world that is fun to build and easy to explore.
Starting point
The starting point was to create a massive library of buildings that felt like a set of physical toys. I began by sketching simple shapes for different businesses—like a burger shop, a gym, and a cafe—to ensure each one was easy to recognize at a small scale. The goal was to build a consistent "kit" of parts that could eventually grow into a vibrant, diverse 3D world.
Problem solving
The challenge was creating a huge variety of buildings while keeping a unified look. To solve this, I developed a visual set of rules for colors and shapes. By using a consistent "toy-like" style and a bright color palette, I ensured that everything from a small sushi stand to a large Ferris wheel feels like it belongs in the same happy world.
Implimentation
To fill the world, I created a huge set of small items like cars, trees, and street signs. I made sure every piece was built to the same scale so they all fit together perfectly. These simple, colorful details are what make the town feel alive and fun to explore.
Results
The final result is a library of over 200 stylized 3D assets that work perfectly for mobile gaming. Each building and prop is clean, easy to recognize, and fits into a fun, toy-like world. By organizing the assets into levels, players can start with simple structures and slowly unlock more detailed cultural landmarks, making the game feel rewarding and full of life.
